The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Oasis Dig Out Your Soul - In the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single
Help the Honey Bees
Agency: Goodby Silverstein and Partners / San Francisco
Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Innovation in Advertising & Marketing / Single
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Innovation in Advertising & Marketing / Single
Spend Less R/C Plane Banner
Agency: David&Goliath / El Segundo
Client: Kia Motors Category: Innovation in Advertising & Marketing / Single
The world’s first advertising that returns to the soil.
Agency: DENTSU INC. / Tokyo
Client: BONMAISON Category: Innovation in Advertising & Marketing / Single
The Asahi Newspaper Moves.
Agency: DENTSU INC.KANSAI / Osaka
Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach Category: Innovation in Advertising & Marketing / Single
PENNYFARTHING
Agency: FoxP2 / Cape Town
Client: MASTERLOCK Category: Innovation in Advertising & Marketing / Single
Fast news
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
GZ Cam
Agency: Ground Zero / Los Angeles
Client: Ground Zero Category: Innovation in Advertising & Marketing / Single
Right Boot Store
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Innovation in Advertising & Marketing / Single
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Unbreakable Kiss Mistletoe
Agency: JWT / New York
Client: Debeers Category: Innovation in Advertising & Marketing / Single
Topiaries
Agency: Leo Burnett / Chicago
Client: ComEd Category: Innovation in Advertising & Marketing / Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Innovation in Advertising & Marketing / Single
Tide Board
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
The Dinosaurs Exhibition
Agency: Leo Burnett& Target SA / Bucharest
Client: Grigore Antipa Nation History Museum Category: Innovation in Advertising & Marketing / Single
change your name in gerolsteiner
Agency: mortierbrigade / brussels
Client: gerolsteiner Category: Innovation in Advertising & Marketing / Single
VDub Frames
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Walk on Water
Agency: Rethink / Vancouver
Client: Science World Category: Innovation in Advertising & Marketing / Single
Civic Musical Road
Agency: RPA / Santa Monica
Client: American Honda Motor Co. Category: Innovation in Advertising & Marketing / Single
Farmers Market
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Innovation in Advertising & Marketing / Single
„Weather-Channel-Guerilla“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single
WiFi Headlines
Agency: THEY / Amsterdam
Client: CoffeeCompany Category: Innovation in Advertising & Marketing / Single
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Innovation in Advertising & Marketing / Campaign
what goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace. Category: Innovation in Advertising & Marketing / Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Innovation in Advertising & Marketing / Campaign
There Can Only Be One - Integrated Effort
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Innovation in Advertising & Marketing / Campaign
Army Experience Center
Agency: Ignited / El Segundo
Client: US Army Category: Innovation in Advertising & Marketing / Campaign
Keep This Beer A Buck
Agency: Leo Burnett / Toronto
Client: James Ready Category: Innovation in Advertising & Marketing / Campaign
Spray Can/Cement/Paint Markers/Decals
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Campaign
The Great Tasmanian Pipeline
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Innovation in Advertising & Marketing / Campaign
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising & Marketing / Campaign
adiThread
Agency: TBWA\Tequila New Zealad / Auckland
Client: Adidas New Zealand / New Zealand Rugby Union Category: Innovation in Advertising & Marketing / Campaign
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Gold Pencil
Agency:
BBH / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09069G
Award:
2009 Advertising Gold Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09070G
Award:
2009 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09071G
Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
studio brussels
Title:
Black Boy Wanting Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09072G
Award:
2009 Advertising Bronze Pencil
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09073G
Award:
2009 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09074G
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09075G
Award:
2009 Advertising Bronze Pencil
Agency:
Obama for America / Washington
Client:
Obama
Title:
Obama for America
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09076G
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09422G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09423G
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors
Title:
Spend Less R/C Plane Banner
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09424G
Award:
2009 Advertising Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
BONMAISON
Title:
The world’s first advertising that returns to the soil.
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09425G
Award:
2009 Advertising Merit Award
Agency:
DENTSU INC.KANSAI / Osaka
Client:
The Asahi Shimbun Company
Title:
The Asahi Newspaper Moves.
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09426G
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09427G
Award:
2009 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
MASTERLOCK
Title:
PENNYFARTHING
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09428G
Award:
2009 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
stern Gruner+Jahr AG & Co KG
Title:
Fast news
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09429G
Award:
2009 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
Ground Zero
Title:
GZ Cam
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09430G
Award:
2009 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Right Boot Store
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09431G
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty international
Title:
Eye-Tracking
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09432G
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Mistletoe
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09433G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
ComEd
Title:
Topiaries
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09434G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09435G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
Procter & Gamble
Title:
Tide Board
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09436G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett& Target SA / Bucharest
Client:
Grigore Antipa Nation History Museum
Title:
The Dinosaurs Exhibition
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09437G
Award:
2009 Advertising Merit Award
Agency:
mortierbrigade / brussels
Client:
gerolsteiner
Title:
change your name in gerolsteiner
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09438G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
VDub Frames
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09439G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09440G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09441G
Award:
2009 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Walk on Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09442G
Award:
2009 Advertising Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co.
Title:
Civic Musical Road
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09443G
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Farmers Market
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09444G
Award:
2009 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Expedia.com GmbH
Title:
„Weather-Channel-Guerilla“
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09445G
Award:
2009 Advertising Merit Award
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09446G
Award:
2009 Advertising Merit Award
Agency:
THEY / Amsterdam
Client:
CoffeeCompany
Title:
WiFi Headlines
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09447G
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09448G
Award:
2009 Advertising Merit Award
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace.
Title:
what goes around comes around
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09449G
Award:
2009 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09450G
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One - Integrated Effort
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09451G
Award:
2009 Advertising Merit Award
Agency:
Ignited / El Segundo
Client:
US Army
Title:
Army Experience Center
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09452G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Keep This Beer A Buck
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09453G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Spray Can/Cement/Paint Markers/Decals
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09454G
Award:
2009 Advertising Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
The Great Tasmanian Pipeline
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09455G
Award:
2009 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Human Race
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09456G
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila New Zealad / Auckland
Client:
Adidas New Zealand / New Zealand Rugby Union
Title:
adiThread
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09457G